Sunday, December 7, 2014

Patreon: A New Source of Crowd-funding for Creators

As I was searching for a topic to write about for this post, funneling through newly released music, I came upon a new Christmas album from Walk Off the Earth (WOTE). I'm not usually a fan of every single musician deciding to release a Christmas album with their "unique twists" on Christmas classics, but I usually like how WOTE mixes things up with the covers that made them popular - and even more so I love their original songs with their creatively produced music videos.

The following videos are for reminders:


How could you forget the cover that made WOTE popular?

A fun play with loops, cars, and flying instruments for a second music video to WOTE's original, "Gang of Rhythm."

Now on with the story... I thought there HAS to be an awesome music video to go with one of these songs; make things interesting. Turns out, there isn't... However, the main video on their YouTube channel introduced me to a new crowd-funding venture: Patreon. Patreon is a little over a year old, but has already made its users over $1 million dollars per month in funding. Patreon is different than other crowd funding resources because "patrons" (fans) donate an amount on a subscription. What does that mean? If I want to donate $1 to WOTE to make music videos, I would be committing to donating $1/month with rewards in return.

Who cares?
Maybe you don't... if you are an artist with stable funding. But if you are still supporting yourself, whether it is in music, writing, drawing, film, and more, this is a great way to get steady funding to support multiple projects, and not just one. Patreon allows for recurring funding in order for creatives to work on what they love, and interact with their top fans providing the funding.

For those of you who claim to not be a creator of any kind, I still strongly suggest you check out Patreon for the following reasons:
1. Everyone either creates and/or enjoys those creations. Why not check it out to see if you can get support or support others?
2. Patreon might inspire other crowd-funding sites to allow for subscription or recurring funding commitments. Be on the hipster side of things, and join something early that inspires a new way of fundraising.
3. By supporting your favorite creators, you can get exclusive access to some of their creations. Who doesn't love being treated like a VIP?

-K.JOHN

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